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By: Valerie Marudo

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Saturday, 11-Dec-2010 01:15 Email | Share | | Bookmark
The Elusive Practice of Search Engine Optimization


Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user. Archie helped address this data chaos by integrating a script-based data collector with a standard expression matcher for relevant user query retrieval. Contemporary search engines use software 'spiders' that go out into the internet, and retrieve content and data. Armed with this retrieved data, search engine algorithms rank content based on the relevance of what the user is searching for. It is the job of the webmaster to optimize a web site based on relevant keywords, so that search engine algorithms list their URL as close to page one as possible. This is the practice of Search Engine Optimization, determining how search engines think, and if successful could lead to very lucrative returns.

The process of search engine optimization is plagued with unscrupulous scammers, spammers and deceptive practitioners. This is referred to as Black-Hat Search Engine Optimization, and it hurts the search engines as well as the users who query them. Black-Hat techniques employ techniques that trick the search engines with thousands of meaningless articles loaded with keywords carefully chosen to draw traffic, and generate quick revenue. In addition to link farms that artificially inflate the importance of an otherwise irrelevant web site. Some black-hat hackers attempt to negatively influence competitor’s rankings by exploiting various search engine vulnerabilities. All these practices dilute the true value of legitimate web sites, and realize only short term gains. Gradually search engines started recognizing these techniques, and have taken proactive approaches. Algorithms have been developed to uncover and ban sites that employ those practices. Search Engine Optimization is a long term goal that requires astute and careful planning. White-Hat optimization is the ethical means to this end.

"Give the public what the public wants", this is the mantra of any successful search engine. If a user places a query, and receives very relevant data, the user will most likely return for future inquiries. The objective of white-hat optimization is to provide the user with a content relevant search result. White-hat search engine optimization is the practice of improving the design and content of websites to draw more search engine traffic in an ethical manner. Content is king, it is important to have content that's relevant to your visitor’s expectations, otherwise they will just hit their back button. It is important that your pages are well structured, using descriptive page titles and other page text. Further, keyword rich inbound links must be built, and submitting original articles will accomplish this goal.. Providing fresh new content will assure repeat visits with the opportunity to expose more products to your users. White hat SEO techniques can take some time to implement however their results tend to last for a long time.

As the web continues on its exponential growth path, the need for better search engines becomes more vital. These are the challenges that face the search engines, as well as the experts that contribute to their success. Search engine optimization is an art that requires skill, and creativity, a synergy of original content, efficient marketing, and site analysis. These are the foundations for a successful search engine optimization campaign.

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Why is Search Engine Optimization (SEO) Important?

The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

Traffic

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

Target Audience

The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness

One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

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Why You Really Need Search Engine Optimization

Search engine optimization is something that no company that keeps a presence online can afford to ignore. The internet is difficult, if not entirely impossible to navigate without the the use of a search engine like Google, and when you think about all the traffic that filters through Google on a daily basis, it is obvious that search engine optimization can serve as an enormous benefit to business that draw some or all of their customers through their webpage.

Through search engine optimization, you will take advantage of the people who are coming through search engines like Google. The goal of search engine optimization is to ensure that the link to your site is as close to the top of the list of natural search results as possible when words relating to their business are searched. Because more than fifty percent of all purchases online are preceded by the use of a search engine and because people seldom tend to look below the first four or five results of their search, it can be seen that search engine optimization is an important part of getting the web traffic that you need.

Search engine optimization offers many advantages over traditional methods of advertising. When you succeed in optimizing your page for search engine results, you have also succeeded in making a page that is considered to be relevant and valuable to the search topic. One of the most important things about search engine optimization, however, is the fact that it is self-motivated, directed advertising. Essentially, no one wants to be bombarded with ads and links when they don't have time or aren't in the mood. With search engine optimization, however, your prospective customers are already searching for you, and when they find your page, they'll be pleased and grateful.

Whether you offer high tech networking solutions or you are an artist with a budding online gallery, it cannot be overstated that you need make sure that you can grab the attention of people who may become customers. If you are looking to work with search engine optimization techniques, there are many places to start. Considering building your keyword density and ensuring that you provide plenty of context for those keywords; Google is definitely sophisticated enough to pick up on sites that merely stuff their pages with lists of keywords. Think about building an article archive or a glossary to help you with this. You can also try to raise your position with Google through a concentrated effort at link building. Through link building, that is, making sure that plenty of sites link to you without your providing a link in return, you can make sure that your standing with the search engine goes up.

If you are interested in search engine optimization but aren't sure where to start, there are plenty of professionals and consultants who can help you out. These people carry out optimization projects on behalf of their customers and their services can range from simple advice to working with the HTML code of your webpage. No matter how you do it, make sure that you don't let this important resource leave your website in the dust!

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Search Engine Optimization: Why Is Seo Web Promotion Important

Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting.

While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.

Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.

So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.

While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.

However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.

Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.

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Search Engines Optimisation For Business Owners

Do you know what search engine optimization is? If you do know what this phrase means, you are better off than most people who are trying to advertise their business. If you don't know, there is many a search engine optimization firm that will try to teach you in return for giving your business to them.

So what exactly is search engine optimization? Search engine optimization is getting your business or website to the top of the search engine results by using certain keywords and other advertising techniques to help you out. If you are going to use a search engine optimization agent, who is going to basically do the work for you, you may have to pay a lot of money, depending on what type of company you have. Certain companies are going to be more expensive to promote and other companies, just because they are in a very competitive area. For example, if you are selling clothing, the costs of a search engine optimization campaign is going to be larger than if you are selling something less common like coffee filters. More people search for clothing on the Internet than they do for a coffee filters, which means that a search engine optimization company is going to charge you more money for this type of campaign.

Search engine optimization can get you to the top by increasing the number of people who click on your website. You may not know this, but the order of the website search results are listed by surfer popularity. This means that it is difficult to get to the top, but once you are there and have a quality business, you are likely to stay there.

A search engine optimization agency is going to take the work out of Internet advertising for you. Before, it could kind of get confusing when trying to figure out how exactly to get to the top of the search results. Even now, most people don't do their search engine optimization by themselves. Instead, they find someone to do it for them

A search engine optimization firm is going to find out who your competition is, do a bit of link tracking and then find out what the best keywords are for your website. If you are dealing with a reputable search engine optimization agency, they are not going to recommend using keyword spamming, which can leave customers to your website very frustrated and annoyed. Keyword spamming is going to bring a lot of traffic to your site, but it is also going to bring a lot people to your site that just aren’t interested in what you are offering.

For search engine optimization, you really have find a search engine optimization company that knows what they're doing and can bring the right type of customer to your company. If you don't get the right type of customer, you are not going to get an increase in business. In fact, having the wrong type of search engine optimization can actually hurt your business, making your website look disreputable and cheap.

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